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How to Buy A Gorilla : The ultimate guide to selecting, paying and working with agencies for more powerful advertising Education Beck has times of comfort*GOOD AS GIFTS! Book Title: How To Buy A Gorilla 2E T ISBN: 9781912555314 By Author(s): DAVID MEIKLE By Publisher: LID PUBLISHING Format: TPB How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach